Creative England makes surprise publishing move

Another day on, another story about a company that has moved into publishing indie games.

But this one is a little different as its not-for-profit organisation Creative England.

The firm – which traditionally offers training, mentoring and investment to those in the creative industries – has
teamed up with Imaginarium Studios to launch a new games publishing venture.

The two firms will be ‘developing and curating new games across multiple platforms’.

Creative England will seek out developers to bring between five and ten games to market in the next 12 months. The organisation says it wants to ‘bridge the gap’ and help broker commercial deals between small developers and the major games giants.

There is a wealth of development talent across our country and this partnership will provide a route to market for many of the fantastic content creators and businesses we invest in, allowing the big guys and little guys to join forces to produce amazing new content,” said Creative England’s director of content Solomon Nwabueze.

Imaginarium is a London-based studio that specialises in motion capture. It was set-up in 2011 by Hollywood star Andy Serkis and producer Jonathan Cavendish.

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