Curve Digital has appointed Alex Moyet as marketing director. Previously Moyet was the in-house commercial strategist for Media Molecule and its upcoming PS4 title Dreams, and also co-founded the specialist games marketing consultancy Amcade.
She also worked on the Xbox account at ad agency McCann Erickson, before joining Sony Computer Entertainment as a product manager, where she worked on the platform holder’s top franchises including Killzone, Uncharted and The Last of Us.
Moyet is also nominated in the Rising Star category of this year’s Women in Games Awards, the winners of which are being announced tomorrow. She’s also an ambassador for Special Effect and Ukie.
Moyet commented: "This is a hugely exciting time to be joining Curve Digital as they continue to prove themselves as one of the emerging global games publishers. Curve are a real force to be reckoned with in the industry and I can’t wait to help them launch their next brilliant titles – watch this space!"
Alex is another key hire for us as we look towards our future releases and further growth,” said Curve Digital’s chairman Stuart Dinsey. We are looking to build brands for our development partners, with longevity through digital sales and wider commercial opportunities.”