Publisher Deep Silver has confirmed that global sell-through numbers for 2011 release Dead Island have hit 5m units.
Furthermore, the company seems very pleased to have hit the milestone without simply throwing endless cash at the game.
While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay,” Koch Media CEO Klemens Kundratitz stated.
Dead Island has an incredibly active and enthusiastic community, and we are thrilled to welcome the five millionth player to the world of Banoi. This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises.”
Sequel Dead Island Riptide is due out on Xbox 360, PS3 and PC on April 26th.