Deals that shook the industry: 6/10

The coupling of the world’s biggest publisher with Peter Molenyeux and Les Edgar’s lovechild led to some of EA’s most successful PC games, not least Syndicate Wars, Theme Hospital and Dungeon Keeper.


In 2000, Electronic Arts merged its EA-UK offices with the Bullfrog offices in Chertsey. By August, the company had decided to drop all further production of Bullfrog-branded products, and the former Bullfrog employees were put onto new projects such as the Harry Potter series.

In February this year, EA CEO John Riccitiello told the crowd at the DICE event in Las Vegas: Bullfrog… no longer exists today because something broke. … and I’ll simply state that EA blew it.”

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