Digital breathing life into Worms

Team 17’s co-founder and business development director Martyn Brown has told MCV that his company’s shunning of traditional publishing in favour of new digital distribution channels has done wonders for the Worms franchise.

The series sold more units last year than any other time in its 15-year history.

Given the growth of social-casual games, Worms became a big fish in a small sea and achieved a lot of exposure, which has certainly reinvigorated the brand,” he stated.

We have sold more year-on-year for the last three years and expect to do so once again this year. It is also interesting that it has become a much more global brand with the emergence of digital distribution, perhaps because retail and boundaries are not an issue any more.”

To read MCV’s full feature on Team 17, click here.

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