E3 2012: Tretton says Sony "not first, not cheapest"

SCEE CEO Jack Tretton has stepped in to counter speculation that Sony is aiming to make the PS4 the first released console of the next generation machines.

Speaking toGameTrailersTretton stated: "We’ve never been first, we’ve never been cheapest, it’s about being best."

"And I think if you can build a better machine and it’s going to come out a little bit later, that’s better than rushing something to market that’s going to run out of gas for the long-term."

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