E4 agrees to screen some Mario Kart TV race highlights

Channel 4’s E4 is to screen race uploads from upcoming Wii U racer Mario Kart 8.

Players will be able to upload gameplay clips to Nintendo’s Mario Kart TV service. Following the game’s release on May 30th and running until Monday June 2nd, gamers will when uploading the clip have the chance to enter it for consideration.

Then each evening from Monday June 2nd to Friday June 6th one winning player’s highlights reel will be broadcast each night at around 8:10pm on E4. Said player will also receive a real Mario Kart cup.

Ads advertising the promotion will air from today (Friday May 23rd) until Sunday June 1st.

Mario Kart TV is a great addition to the Mario Kart functionality and we think it’s something that fans will really enjoy,” Nintendo UK’s Mario brand manager Roger Langford said.

It’s great to re-watch in detail those key moments in the race, whether it’s getting blue-shelled, exploring the new anti-gravity mode or reliving your victory as you cross the finish line, E4 is a perfect vehicle for highlighting this feature to a young and engaged audience and we’re looking forward to seeing the entries.”

Channel 4 Sales’ agency principal Danny Peace added: This bespoke partnership with Nintendo and E4 gives viewers a money can’t buy opportunity to win the chance to see their very own game play broadcast in peak-time on E4. It builds upon Channel 4 Sales’ strong track record in creating truly innovative and creative marketing solutions that engage clients’ brands with consumers in a unique way.”

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