EA acquires GameFly’s Israel-based streaming service

Electronic Arts has announced that it has acquired the cloud gaming subsidiary of GameFly Inc as it seeks to expand its own streaming offering to more devices.

This subsidiary is located in Caesarea, Israel and EA’s acquisition includes both the technological assets behind GameFly’s streaming services and the staff involved.

EA’s streaming platform is growing substantially, offering EA Access on Xbox One and Origin Access on the PC. Earlier this year Warner Bros joined up with Origin Access as the first major publisher to join up.

These streaming platforms, which function like Netflix but for games, are becoming increasingly popular in recent years. Subscribers to GameFly’s existing streaming service can play games on a variety of devices, including several Smart TVs, without downloading the title.

"Cloud gaming is an exciting frontier that will help us to give even more players the ability to experience games on any device from anywhere," said Ken Moss, EA’s chief technology officer, in a statement. "We’re thrilled to bring this talented team’s expertise into EA as we continue to innovate and expand the future of games and play."

I’m looking forward to playing Battlefield V on my toaster at some point in the near future. 

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