EA and Sony partner on Dead Space 2 campaign

EA has teamed-up with Sony to make Dead Space 2 the first ‘must have’ game of the year.

A co-marketing campaign is already underway for the horror sci-fi sequel, with ads to appear across TV, national print, online and in outdoor poster locations.

Dead Space 2 is the first real must-have platform title of 2011,” said Electronic Arts’ product manager Kevin Flynn.

We’re treating this as a triple-A launch and the marketing plan reflects that. For the real gamer, this is what they are all waiting for and we’re excited for people to finally bring the terror back.”

Because of the Sony partnership, the PS3 Limited Edition will be a focus of this campaign. This SKU includes a free downloadable copy of prequel Dead Space: Extraction, which is compatible with Move.

We are working alongside EA to promote this content, by integrating Move messaging into their campaign and supporting Dead Space 2 with our PlayStation-owned channels,” said Sony senior product manager Ian Vinten.

Flynn added: Sony have been a great partner for us and we’ve worked with them throughout the campaign, showcasing the game exclusively on PS3 at events like Eurogamer Expo and MCM Expo.”

Dead Space 2 arrives on Xbox 360, PS3 and PC on Friday, January 28th.

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Craig Chapple is mobile insights strategist, EMEA at mobile intelligence firm Sensor Tower and was senior editor at PocketGamer.biz.