EA announces branded XBLA Channel

EA and Hasbro have announced that they are to launch a branded channel on Xbox Live Arcade under the Hasbro Family Games Night banner.

The move mirrors similar deals struck by Sony on its recently released PlayStation Home service, and is the first of its kind to emerge since the launch of the New Xbox Experience.

CasualGaming.biz has the full story – click here to take a look.

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