EA to launch own PC download site

Electronic Arts is preparing to offer its PC consumers the chance to download games from its own digital store.

The publisher has launched a viral marketing campaign to promote the new portal.

The video opens by with a wooden EA-branded box and the promise that: ‘Something BIG is about to drop from EA’

Once a picture of denator has been clicked on, the box explodes to reveal a monitor depicting what the store is likely to look like.

The resulting still contains the claim that the online desination will be:

‘The fast, reliable and secure way to download EA games direct to your PC.’

You can find the ad



About MCV Staff

Check Also

CD Projekt Red Co-CEO apologises for saying crunch on Cyberpunk 2077 is “not that bad.”

Adam Kicinski, Co-CEO of CD Projekt Red, has apologised to employees for statements he made claiming that crunch on Cyberpunk 2077 was "not that bad."