EEDAR and Nielsen combine to offer invaluable game data

Stat tracking specialist Electronic Entertainment Design and Research (EEDAR) has teamed up with Nielsen to provide improved data to its list of clients.

The deal will see Nielsen’s consumer survey information and marketing spend info added to EEDAR’s GamePulse service, which is a web-based research application for publishers, developers and more.

The service is available to Nielsen Video Game Tracking and GamePulse clients.

It is incredibly important to the long term health of the video game industry that, where commercially feasible, competition be replaced with collaboration,” said EEDAR chairman Greg Short.

By allowing our clients – the world’s leading publishers, developers, creative agencies and financial groups – to access and integrate historically competitive data-sets into EEDAR’s industry leading GamePulse service, we dramatically increase the value of each discrete source by providing contextual cross-data insights via a highly accessible and intuitive interface.”

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