ESA: ‘Games industry asked for E3 Live’

Free consumer show E3 Live came after demands from the games industry.

Speaking to MCV, Rich Taylor, SVP of PR and communications for E3 organiser ESA, said that leaders in the market insisted that the show provide an event for consumers.

Every year the question of whether we are going to let consumers into E3 comes up,” Taylor told MCV.

E3 has always had a critical balance. It’s meant to be a show for the exhibitors to reach retailers, analysts and
members of the media. We don’t want a hall so overcrowded that those things can’t happen. We’ve always been very careful to make sure we hit the right balance of attendance within LACC. Within the past year and this year a number of prosumers – enthusiastic consumers – will be allowed into the hall. That’s just a comparatively small amount compared to a consumer show.

The leaders of the industry said we should provide a forum, perhaps outside of the Convention Center, that allows enthusiastic consumers who want to be around the latest and greatest activity that’s going on, to have a place where they can celebrate and interact with some of these new titles. That results in E3 Live.”

E3 Live is a free consumer show taking place at LA Live between Tuesday, June 14th and Thursday, June 16th. It was announced on Monday, May 23rd. It’s being held at LA Live with the likes of Alienware, Facebook/Oculus, HTC Vive, Loot Crate, Monster, Twitch, Ubisoft and Warner Bros showing off their wares to consumers.