Eurogamer and EGX parent Gamer Network acquired by PAX organiser ReedPOP

Gamer Network today announced that it has been acquired by US firm ReedPOP, best known for organising the highly-successful PAX events in both the US and Australia, as well as getting involved in the recently announced Play Paris: Powered by PAX.

It’s clear that the company’s key interest is in Gamer Network’s roster of events, EGX and EGX Rezzed, plus the recently announced EGX Berlin. Though Eurogamer noted that ‘the ReedPOP team is 100 per cent committed to our digital media business.’

Day-to-day running of the company and its various websites, Youtube channels and events will continue uninterrupted. With the company stating that EGX and EGX Rezzed will also continue this year in the same venues and under the same names. Founder Rupert Loman will stay on to lead the business as before.

It gives ReedPOP events reach into the UK and beyond that into Europe, while providing Gamer Network with potentially greater funding for expanding its operations.

Lance Fensterman, global head of ReedPOP commented, "Gamer Network is one of the world’s leading voices for gamers and gaming culture. The opportunity to be in business with Rupert Loman and the brands, events and team he has created is a once in a lifetime opportunity. Bringing ReedPOP and Gamer Network together, PAX and EGX together – these are the kinds of mash ups you dream of. We are beyond excited to dream up new concepts that will blow the minds of fans all over the world."

Rupert Loman, founder of Gamer Network added, "We’re delighted to join the ReedPOP group. I’m a big fan of PAX and the company culture that Lance has created. The ambition and strategy that we share means we’re extremely excited about what’s next. The combination of our online channels and European events with their internationally-respected US footprint is a powerful one."

Current Gamer Network brands include: Digital Foundry, Rock Paper Shotgun, Outside Xbox and Xtra, GamesIndustry, VG24/7, USgamer, the European versions of Eurogamer and MetaBomb. 

About Seth Barton

Seth Barton is the editor of MCV – which covers every aspect of the industry: development, publishing, marketing and much more. Before that Seth toiled in games retail at Electronics Boutique, studied film at university, published console and PC games for the BBC, and spent many years working in tech journalism. Living in South East London, he divides his little free time between board games, video games, beer and family. You can find him tweeting @sethbarton1.

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