Fnatic founder Sam Mathews on solidifying a global brand, and his new American Overwatch roster

Fnatic is one of the oldest and most popular brands in esports. Starting as team in 2004, the organization quickly evolved from just another Skandinavian clan into a global lifestyle brand. Today, the company fields rosters in all relevant esports titles, and just recently, has announced its expansion into esports’ rising star Overwatch. Surprisingly for many, Fnatic decided to pick up a U.S.-based roster, rather than one of the European teams which wouldn’t have been far to seek.

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