GAME’s latest acquisition SocialNAT rests on unsound footing

Last month, UK game retailer GAMEannounced its latest expansioninto esports—the acquisition of SocialNAT, a Spanish esports organization dedicated to hosting online competitions and offline events. GAME’s expansion isn’t surprising, but the partnership with SocialNAT is, primarily because of a SocialNAT’s director’s criminal history, along with the company’s shady media penetration.

SocialNAT is GAME’s second purchase in esports, following on from a20 million deal for Multiplay, an event organiser well-known for the Insomnia Gaming Festival. While the sum of the SocialNat acquisition remains undisclosed, it is reportedlyless than 500,000.

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