Hype Machine: How eSports Keeps Fans Hooked

To start, there’s League of Legends. Riot is arguably one of the best in the business when it comes to maintaining interest in a single release through new champions, releases, and patches—and more importantly, hyping them up. Whether it’s the majestic, soaring music over the cartoony figures of the new duo champions, the haunting Jhin teasers and trailer, or the cosmic awe and terror inspired by Aurelion Sol, Riot has mastered the art of the elevator pitch for their champions and articulate them through animations, art, or even viral and creative ways (such as the Lissandra and Jinx teasers hidden on champion information pages).

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