Interface 2016: Four leading PR veterans to reveal the secrets of getting your game noticed

Award-winning PR specialists will be speaking at Interface this May to help indie developers get their games in front of the world.

Caroline Miller (owner of MCV award-winning Indigo Pearl), Lauren Dillon (account director at Premier PR’s games division), Stefano Petrullo (former Ubisoft PR boss turned owner of his own PR agency: Renaissance) and Tracey McGarrigan (head of Ansible PR and who is currently working on the upcoming London Games Festival) will form a panel of experts who will discuss topics including video, social media, events and dealing with the world’s press.

The panel is part of an extensive conference at Interface, which will discuss issues around funding, PR, marketing, publishing and other elements linked to funding and selling indie games.

Interface is returning to London on May 5th at St Mary’s Church – inviting publishers, developers and investors to make new connections and do business in a unique and informative event. You can sign up here.

The event will bring together over 350 firms in a series of one-to-one pitching meetings, informative masterclass sessions as well as panel discussions and keynote presentations focusing on the key issues facing the games development industry.

There are limited free passes for indie developers – sign up here to secure your place. For sponsorship opportunities contact Conor Tallon at or Charlotte Nangle on

On the day, attendees curate their own experience – typically a day will be a mixture of taking in conference sessions and keynote talks, pre-arranged one-to-one pitching meetings (arranged by us) and ad hoc meetings/product demonstrations at the exhibition. The entire day is designed to bring all aspects of the videos games industry together through an array of methods.

The conference schedule for Interface 2016 is as follows:

Registration & Coffee & Networking

Conference Welcome

Opening Keynote Discussion: The 10m Panel

Leading crowdfunding experts who have together raised more than 10m via the likes of Kickstarter discuss the merits and dangers of this method of raising money.

Secrets of Success: How to sell your game to an investor/publisher

Tips, advice and support for small developers in pitching and selling their games to potential partners.

Panel Discussion: Is your game actually ready?

So you’ve made a wonderful game and it’s ready for launch… but is it really??Will it pass certification? Have you checked for bugs and spelling??How do you make sure your game is good enough for the consumer??QA specialists, developers and publishers discuss the challenges they frequently face and how you can avoid them.

Coffee, Networking & Exhibition Visit

Gaming Icons

A leading mobile games publisher discusses the art of making attractive, and compelling, icons forthe App Store and Google Play, as well as general tips for getting the most out of your digital store listing

Working With Tax Breaks

An expert in UK Games Tax Relief discusses how to make the most out of the Government’s support for games developers

Lunch, Networking & Exhibition Visit

Panel Discussion: Should you use a games publisher?

Leading publishers and developers discuss the merits, and pitfalls, of using publishers when releasing a game

The secret art to discoverability?

Tips and tricks from leading data analysts on methods you could adopt in getting your game noticed on the App Store, Google Play, Steam, Xbox Live and PSN

Going Global

The games industry is an international business. But what should you consider when building your game when trying to sell your game abroad? A leading games publishing expert shares his/her advice

Coffee, Networking & Exhibition Visit

PR Power Panel Discussion

Leading PR experts from Indigo Pearl, Premier PR, Renaissance PR and Ansible Communications will discuss working with the media, utilising video and how best to use social media. We will also discuss pitfalls for studios to avoid when trying to sell their game

Closing Keynote Presentation: The Secrets of Success – How I did it – How to become a coding superstar?

A leading games independent developers discusses his/her rise from the bedroom to an international gaming legend

Closing Comments & Take Aways

Developers in attendance last year included Digital Tales, Honey Tribe Studios, Input Mobile, RedBreast Studio, Fat Pebble, Chilled Mouse, Viewpoint Games, Sigtrap, Milky Tea, The Project Factory, Torque Studios, R Control, MoonJump, Pixlebomb, Universally Speaking, The Hero That Ran, Wish Studios, Pixel Spill, Giftgaming, Fat Fish Games, RedSix Games, Cupboard Games, Fourth State, UpDownLeftRight, RGBird Games, Sliding Pixel, Kurly Entertainment, LYTE, The Dangerous Kitchen, Gunkatana, Antstream, Large Visible Machine, Oxford Audio Post Production, FlySoftworks, Playback Interactive, Distinctive Developments.

For more information, check out the Interface website here.

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