Activision gets a nomination for each award in the PR & Marketing category at this year’s MCV Awards.
Thanks to either the work of its trade marketing, marketing and PRs teams, or big brands such as Modern Warfare 3 and Skylanders, the major publisher is putting up a big fight for prizes.
Elsewhere Bethesda gets six PR & Marketing nominations – five of which are thanks to Skyrim, with a New Game Brand nod for Rage.
Meanwhile Warner Bros. Interactive Entertainment, EA and Ubisoft all get four nominations a piece.
Our PR Team award is voted for separately by a panel of over 100 UK games journalists. There are 11 finalists for this award to ensure as fair a win as possible – and for the first time, writers will be asked to pick first and second choices in an Oscars-style voting to declare the best games PR team.
MCV AWARDS 2012: PR & MARKETING FINALISTS
Peripherals & Accessories Brand
Skylanders: Spyro’s Adventure
New Game Brand
Bastion (Warner Bros. Interactive Entertainment)
Dead Island (Deep Silver)
L.A. Noire (Rockstar Games)
PS Vita (SCE UK)
Skylanders: Spyro’s Adventure (Activision)
Trade Marketing Team
Warner Bros. Interactive Entertainment
Best Use of Social Media
Batman: Arkham City (Warner Bros. Interactive Entertainment/Rocksteady/Microsoft)
Dead Island (Deep Silver)
Just Dance Facebook & iOS (Ubisoft)
PlayStation Access (SCE UK)
Pwned (Electronic Arts)
Skylanders Mumsnet campaign (Activision)
Skyrim viral video (Bethesda/Harry Partridge)
Namco Bandai (with Premier PR)
Nintendo (with Good Relations)
Sega (with Mischief PR)
Ubisoft (with Emanate PR)
Warner Bros. Interactive Entertainment (with Premier PR and Renegade PR)
Xbox (wth JCPR)
Batman: Arkham City (Warner Bros. Interactive Entertainment)
Battlefield 3 (Electronic Arts)
Call of Duty: Modern Warfare 3 (Activision)
FIFA 12 (Electronic Arts)
Just Dance 3 (Ubisoft)
Saints Row: The Third (THQ)
The Elder Scrolls V: Skyrim (Bethesda)
Uncharted 3: Drake’s Deception (SCE UK)
Tables cost 2,599 + VAT with tickets priced 275 + VAT. This year we have introduced a single-price band to make the event more accessible. Contact Kathryn.Humphrey@intentmedia.co.uk or call her on 01992 535 646 to book your place.
The awards this year take place at the Lancaster London Hotel, a new venue for the event.
Nintendo will be the exclusive partner for the Retail category. Other sponsors include Green Man Gaming (event partner), OPM Response (Goodie bag partner), ShopTo.net (Disco & bar partner), and NCsoft (Digital Distribution Team award sponsor).
A wide range of sponsorship opportunities are also available – contact Lesley.Blumson@intentmedia.co.uk or call her on 01992 535 647 to find out more.
Fore more information about the MCV Awards 2012 go to www.mcvawards.com.