MCV Awards evolve as digital rises

Three new accolades recognising the market’s move towards digital content have been added to April’s MCV Awards.

And today lobbying opens for the 2011 event, so you can be considered as a finalist. Click here to read our guide to the awards and lobbying.

Digital Retail Innovation, Best Use of Social Media and Digital Distribution Team are the new awards added to each of the main categories – Retail, PR & Marketing and People & Industry.

Elsewhere the awards in the Retail category have been tweaked, acknowledging the increased power of mail order sales – and allowing online and bricks and mortar outlets to compete head-to-head.

The full list of awards can be found below. Lobbying is open today, and all suggestions should be emailed to

The deadline for lobbying is February 11th, with finalists named a week later on February 18th.

The awards take place at The Brewery, Chiswell St, London on the evening of April 7th.

Nintendo has already signed up as exclusive retail sponsor, while recruitment firm OPM is table gift partner.

To attend the event or enquire about sponsorship, contact or call her on 01992 535646. Ticket and table prices have been reduced for 2011.



Independent Retailer – High Street & Online
Star Store
Digital Retail Innovation
Specialist Retailer – High Street & Online
General Retailer – High Street & Online

PR & Marketing

Peripherals & Accessories Brand
New Game Brand
Trade Marketing Team
Best Use of Social Media
PR Team
Game Campaign
Marketing Team

People & Industry

Digital Distribution Team
High Street Distribution Team
Sales Triumph
Sales Team
Games Publisher

Special Awards

MCV Retail Advisory Board: Special Recognition
Grand Prix

About MCV Staff

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