Pritchard takes Sega US hotseat

Sega’s European MD Alan Pritchard will move to the US next month to become vice president of sales and marketing for Sega America, MCV can reveal.

His replacement as the boss for Sega Europe will be Jurgen Post.

Pritchard was promoted to Euro MD last year following a successful stint as head of UK. He will take his new position at Sega America on June 1st. Meanwhile, Post is currently the MD for Sega Benelux and has previous experience working for Sony Computer Entertainment Europe.

The changes are part of Sega’s Western restructure, which will see Sega Europe handle box product for all Western territories, while Sega America will focus on developing a digital strategy.

This means that several Sega Europe bosses have had their remits extended to look after US operations.

European marketing director Gary Knight will become vice president of brand marketing, European studios boss Gary Dunn will become senior vice president for development, while commercial director Gary Rowe has been promoted to senior vice president of publishing and content.

Sega has also confirmed there will be 73 job losses as a part of the restructure – 37 in Sega Europe and 36 in Sega America. MCV understands that many of these redundancies have already taken place and are happening across all departments.

"All of our central brand marketing initiatives will be done with Sega West in mind, rather than having our team in America going in one direction and our team in Europe going in another," said Alan Pritchard.

Sega is also seeking a senior vice president for digital to work out of its San Francisco office.

For more details on Sega’s re-structure make sure to check MCV magazine or tomorrow.

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