Sales boom puts EA back on top

It’s been a bumper 2010 so far for EA, thanks to a 3.6 per cent year-on-year rise in sell through for the publisher.

The latest numbers from ELSPA GfK Chart-Track show EA claim 19.1 per cent of the year-to-date UK software market, driven in no small part by a highly successful February.

The publisher was top of both the unit and value February charts, claiming 14.4 per cent and 15.5 per cent of the total market respectively.

It’s a very pleasing performance in the first quarter of the year, in what continues to be a very challenging local market,” EA UK’s sales director Rob Davey told MCV.

What is particularly pleasing is that this is a continuation of the share growth that we saw throughout last year.

Over the last 12 months, we recaptured the No.1 UK publisher position growing our share by 3.1 per cent points to 17.9 per cent.”

The publisher is also confident that the impressive momentum can be maintained throughout the rest of the year.

I don’t think anyone thought the market would be quite as challenging as it turned out to be in 2009,” Davey added.

We were confident in our release schedule, our go-to-market strategy and the quality of relationships we have with our key retail partners so we were optimistic that we could grow our share and re-establish ourselves as the No.1 publisher in the UK, which we succeeded in doing – everyone’s really pleased with that.”

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