British publisher System 3 has taken a major step towards global expansion with the opening of a dedicated Japanese office.
The new subsidiary will operate out of Tokyo and handle the launch of back catalogue and future releases in the region, starting with Williams Pinball Classics.
System 3 Japan will be headed up by Takeshi Shimizu. He formerly worked as board director and chief producer for Opus, a Japanese developer that produces content for publishers such as Capcom and Eidos.
System 3 CEO Mark Cale said: I’m delighted to announce the expansion of our publishing operation into where I would consider to be the homeland of electronic gaming.
The territory has always been considered somewhat of a Holy Grail for European publishers but I strongly believe that now, more than ever, we are in the best position to do it.
Opening a dedicated Japanese office is the next logical step in realising our worldwide portfolio potential.”
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