The GMAs: How It All Works

Lobbying for the Games Media Awards has now opened, and we’ve already been inundated with emails. But in case you’re confused about how the process works, here’s step-by-step guide to winning one of the coveted GMAs…

The lobbying period is open now and until July 20th. Anyone can lobby for yourself, a colleague, a favourite media brand or individual, or even a competitor now. Simply email

Based on the email nominations, the team at Intent Media and Indigo Pearl creates a list of finalists for each category. This process involves looking at the performance of those nominated media over the past year, plus the information provided by the lobbying emails. We DON’T base finalist positions on the number of emails we receive about a particular individual or media brand.

The finalists for each category are presented to panel of over 150 judges from the games PR and media sectors. These judges ultimately choose the winners of each Games Media Awards.

The full list of categories is as follows:-

Games Magazine
Games Website
Specialist Writer – Print
Specialist Writer – Online
National Newspaper – Writer
Mainstream Magazine – Writer
Games Video
Games Radio and Podcast
Games Blog
Rising Star
Coverage by a Mainstream Website
Top Tweeter
Games Writer of the Year
Games Media Legend

The Games Writer of the Year Award is different, however. Here, all games journalists – specialist, non-specialist, print and online – are invited to enter this category. Journalists simply need to submit a piece of writing published since October 26th last year. The nominations will be judged – totally anonymously – by award-winning journalist and Guardian columnist Tim Lott.

Hopefully, this should explain exactly how the awards work. But if you have any questions, please contact or

The Games Media Awards will this year take place on Thursday October 18th and returns to the super chic Vinopolis, Bankside. Gold Partners supporting the event include Xbox, EA, PlayStation, Nintendo, Codemasters Racing and OnLive.

Deep Silver has signed up as Media Transport Partner and Green Man Gaming is sponsoring the Top Tweeter category.

Russell Kane, winner of the Edinburgh Comedy Awards, will be the host for the evening.

Up to 350 guests will attend this year’s Games Media Awards, including nearly 200 media. A limited number of trade tickets will be available at 150 per person. Contact to find out more.

A limited number of further partnership opportunities are available. To find out more contact

You can follow the gma twitter feed at @GamesMediaAward or visit the GMA Facebook page at

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