Toy website ToyTesters.tv and gaming outlet FamilyGamerTV are teaming up for a new show that features upcoming products.
The collaboration sees CBBC and Disney presenter Nigel Clarke to test upcoming products out with children. So far, the programme has covered the LEGO Mixels and LEGO Simpsons range.
As well as toys, the channel will feature gaming content.
Thus far the programme is being viewed by an average of 20,000 people per week.
We’re really pleased to be working with the hugely popular FamilyGamerTV YouTube channel on our exciting new show, " said ToyTesters.tv founderGemma Gallagher. "Marketing products shouldn’t start when product is already on the shelves; waiting to promote toys until they are available to purchase is a massive wasted opportunity. Our aim is to become the home where consumers can discover all the latest news about toys.”
FamilyGamerTV founderAndy Robertson added: It’s the perfect storm. A family audience, early access to toys and TV quality production and presenting. Working with ToyTesters.tv on the News show has broadened our coverage beyond toys to life, to toys in general.”