Fischer: There is no casual gaming

Laurent Fischer, managing director of marketing and PR at Nintendo of Europe, has joined the chorus of executives at core games firms which say they don’t like the name of ‘casual gaming’, yesterday telling MCV sister site

that the games audience consists of people who are either a gamer or they are not”.

His comments were made at a special showcase of software for the company’s new WiiWare downloadables channel at Nintendo of Europe’s Germany HQ.

He told the assembled journalists: I don’t like the word casual. There’s a lot of meaning and interpretation of the word. For me you’re either a gamer or a non-gamer. You can spend time playing 10 or 20 hours playing a Wii game or Flash game on the ‘net. The people who play all these games are core gamers."

For the fullstory, visit

About MCV Staff

Check Also

Comment: Evolution of games – Are you ready for what’s coming next?

The evolution of video games technology has continually foreshadowed evolution of mass media and we’re now on the cusp of another leap forward - except this time change will be driven by software and creators, rather than hardware…