Flipkart opens up to third-party retailers with Marketplace

Flipkart, India’s largest online retailer and the country’s leading games retailer, has announced the Flipkart Marketplace, which will allow third-party retailers to offer products through its platform, much like Amazon’s Marketplace.

Contrary to what’s been reported in some media, however, Flipkart will not stop its own retail operations, and will continue to sell products directly.

Through the Marketplace model, third-party retailers will have access to Flipkart’s audience of 10 lakh daily visitors. Flipkart says retailers interested in being part of the Flipkart Marketplace will go through a stringent screening process, and as of now, 50 retailers have joined the Marketplace.

In the last 12 months, more than 80 million unique visitors have come to Flipkart. Five out of six online Indians visit our website. Sellers on Flipkart will get access to this vast user base, which is akin to the footfall in prime retail spaces in the top ten cities of the country,” said Flipkart’s CEO and co-founder, Sachin Bansal said.

For consumers, the Marketplace promises a larger product offering and more choice. Unlike other online marketplaces in India, such as Rediff Shopping, the Flipkart Marketplace is backed up by Flipkart’s logistics network, which will take care of shipping and doorstep delivery.

Flipkart will also set up a protection programme to resolve consumer complaints.

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