Former SCEA boss Tretton joins AI start-up

Former SCEA president and CEO Jack Tretton has joined the advisory board of AI start-up Genotaur.

"This is a very exciting time for us at Genotaur as we develop new products and scale our business, focusing initially on implementation within the computer entrainment business,” said Genotaur CEO Tony Simpson.

Jack’s experience in every area of building and operating consumer products and interactive entertainment companies will help us grow our capabilities at Genotaur."

Tretton left Sony at the end of March.

Develop has more details.

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