Frustrated global sales analysts, rejoice; the leading charts authorities in the world are close to agreeing a new monthly report that will offer definitive sales data for ‘the whole planet’.
The news comes after GFK-ChartTrack, NPD and Enterbrain launched the Top Global Markets Report last month – bringing together monthly sales data for the UK, Japan and US.
And the new goal for all three companies is to bring in other ‘periphery’ territories into the mix – including wider European, Asian and South American territories.
The new project would give subscribing publishers a one-stop source of sales information for every significant territory in the world, including the emerging markets.
The aim from all of us – GFK-ChartTrack, NPD and Enterbrain – is to produce a definitive report for the whole planet,” GFK-ChartTrack business group director Dorian Bloch told MCV.
We’re discussing it now. We’re looking at South America, Asia and other European countries than the UK. All of the companies that are involved are very keen to put something together that covers these areas.”
GFK-ChartTrack launched two new monthly reports at the Games Convention in Leipzig last month.
As well as The Top Global Markets Report, the firm teamed up with MediaControl-GFK for a full European sales document, which covers up to 19 countries including the UK, Ireland, France, Spain, Italy and Benelux.
We have over ten years experience with Ireland and the UK, so it made perfect sense for us and MediaControl-GFK to team up,” added Bloch.
It is of benefit both to publishers concentrating on Europe – and US mega-publishers that want to learn about trends in the territory. It’s something everyone can benefit from.”