Game of Thrones promo planned in League of Legends

Game of Thrones promotions within League of Legends are coming, Riot Games has announced.

[A]List Daily reports on the partnership, which will promote the hit HBO show inside the popular MOBA title.

Riot is currently developing a mash-up trailer, combining the two mega-properties. HBO, for its part, is running a three-week activation in advance of the show’s season premiere on April 6th.

"Big names are now starting to understand the demographic that they’re able to reach through eSports, which is a relative nuanced and new demographic that they traditionally haven’t been able to reach effectively," Riot’s vice president of eSports and merchandising Dustin Beck said.

"We got a cold call from HBO because they thought that there was going to be a great overlap between our players and their demographic of people that watch Game of Thrones and this was a good way to explore reaching that demographic through new media."

This isn’t the first deal involving films and the eSports space – Lionsgate sponsored a StarCraft 2 tournament just last month in effort to promote its Ender’s Game film adaptation.

About MCV Staff

Check Also

Ubisoft employees condemn the industry’s “culture of abuse” in open letter, accuse Yves Guillemot of “sidelining” their demands

"Ubisoft continues to protect and promote known offenders and their allies"