GAME to host Diablo III lock-in events

Blizzard has teamed up with GAME to stage Diablo III lock-in events across the UK in celebration of the game’s console debut.

The events will be held at 18 of the retailer’s stores across the UK and take place on August 29th and 30th. Consumers will be able to go hands-on with the dungeon crawling title ahead of its release on PlayStation 3 and Xbox 360 on September 3rd.

In addition to trying out the game, all attendees will be entered into a prize draw and have the chance to win a trip to Blizzcon 2013 in California.

Those consumers who are unable to make any of the events, but pre-order Diablo III from GAME will still be eligible for the prize draw.

Players can register their attendance for the event by either dropping in-store, by phone – or even tweeting their local store directly.

Charlotte Knight, category director at GAME said: We’re thrilled to be working with Blizzard to give console gamers the chance to experience Diablo III’s intense gameplay which has been hand crafted for console before the game launches.”

Knight added: Our lock-in series are a huge hit with our communities, and we continue to work harder to bring more content and more events to our customers. With a chance to win a trip to BlizzCon, this is a really exciting opportunity for UK gamers, and we are proud to be adding another superb title to our lock-in series.”

Check the full list of participating GAME stores and dates below.


GAME Solihull – 17 Mill Lane, Solihull, B91 3AR – 7:00pm

GAME Swansea – Morfa Retail Park, Swansea, SA1 7DF – 8:00pm

GAME Liverpool – 72 Lord Street, Liverpool, L2 1TL – 8:00pm

GAME Glasgow – 43 Union Street, Glasgow, G1 3RB – 7:00pm

GAME Edinburgh – Ocean Terminal, Leith, EH6 6JJ – 7:30pm

GAME Peterborough – Serpentine Green, Peterborough, PE7 8BE – 8:00pm

GAME Coventry – 60 Broadgate, Coventry, CV1 1NF – 7:00pm

GAME Bristol – Cribbs Causeway, Bristol, BS34 5GG – 8:00pm

GAME Nottingham – Angel Row, Nottingham, NG1 6HL – 7:00pm


GAME Norwich – 2-10 Back of the Inns, Norwich, NR2 1PT – 7:00pm

GAME Leeds – White Rose Centre, Leeds, LS11 8LL – 8:30pm

GAME Dundee – Murraygate, Dundee, DD1 2EA – 7:00pm

GAME Milton Keynes – Crown Walkm Milton Keynes, MK9 3AH – 8:00pm

GAME Colchester – Culver Street, Colchester, CO1 1LF – 7:00pm

GAME Nottingham – Victoria Centre, Nottingham, NG1 3QN – 6:00pm

GAME Lewisham – Lewisham High Street, London, SE13 6JP – 7:00pm

GAME Croydon – 80 North End, Croydon – CR0 1UJ – 7:00pm

GAME Belfast – 5 Donegall Arcade, Belfast, BT1 1PT – 8:00pm

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