Games software worth $64.9bn by 2013

The total value of the global video games software market will reach $64.9bn by 2013 – a jump of approximately 28 per cent on its current value – according to a new report by Strategy Analytics.

The report, entitled ‘Global Video Game Market Forecast’, predicts not only a rise in digital sales and other online payments but also an increased market for physical boxed product, according to IndustryGamers.

The steepest growth is expected to come from the digital sector, however, which by 2013 is expected to account for 38 per cent of video games’ total sales by 2013, hitting a total value of $24.8bn. In-game microtransactions are expected to be provide the biggest growth.

Strategy Analytics predicts more revenue growth from online sources instead of from traditional physical game sales as broadband adoption continues, which is similar to other media sectors,” director of digital media research at Strategy Analytics Martin Olausson added.

More gaming devices and games are being connected online and new online revenue models are appearing on the market.”

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