Over 4,000 was comfortably raised during last week’s MCV Industry Excellence Awards.
Money was raised on the evening itself but MCV Online readers could also donate here before and after.
The online fund raising will close this week, but so far 4,232 has been raised. If you would like a chance to donate click here.
"On behalf of GamesAid, I would like to thank everyone who stuck in a tenner as requested during the MCV Awards. The individuals and companies who donated via the Just Giving page also played a hugely significant role," commented MCV publisher and Intent Media boss Stuart Dinsey.
"It is a tremendous effort by everyone and I know that everyone involved with GamesAid is delighted that so many different people contributed."
Over 620 retailers, media and trade executives jammed into The Brewery, Chiswell Street, London for MCV Industry Excellence Awards last Thursday (April 7th).