GameStop: Metacritic to blame for game pre-order problems

Pre-orders are falling because gamers are paying extra attention to review scores, said GameStop international boss Mike Mauler.

The retailer said that – much like in the UK – pre-orders have started to dip in America. But insisted that the number of consumers coming out day one remains healthy.

Pre-orders have declined a little bit here, but the percentage week one sales versus pre-orders has increased a lot,” Mauler explained.

Pre-orders might be lower but in the first week instead of selling 120 per cent of pre-orders, you’re selling 150 per cent of pre-orders. The demand is still there, but there’s been a shift in terms of pre-ordering the product.

There is more attention paid to the Metacritic score than in the past. Two or three years ago it wasn’t really a topic of conversation, but now the week before release it’s getting a lot of attention.”

GameTrack data revealed to MCV in April that 3.4m UK gamers were either pre-ordering fewer games, or had stopped advance ordering altogether.

About MCV Staff

Check Also

Levelling Up: Becky Mullen, account director at Bastion – “PR can be hard work, so it’s important that candidates know what they’re getting in for and are up for the challenge.”

Becky Mullen, account director at Bastion, talks about her route into the games industry, what makes a good PR and the skills required to grow in your career