GameTrailers acquired by Defy Media

Gaming focused property GameTrailers has been acquired from parent company Viacom by digital content distributor Defy Media.

Polygon reports Defy also acquired associated properties Addicting Games and Shockwave in the deal. GameTrailers has provided gaming coverage in multiple formats since 2002, while Addicting Games and Shockwave host browser games.

The three properties add to Defy’s growing gaming portfolio, which already included The Escapist, Gamefront and Smosh Games.

"We formed Defy with the belief that our infrastructure and brands represent the strongest platform in digital media for reach and scale to the 13-34 year old audience,” Diamond said.

With Viacom’s partnership we now have additional assets and support to fulfill that vision.”

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