Gaming social media platform, Medal.tv, has secured a $9 million investment.
Since its launch back in February, the gaming clipping and messaging service – which offers a “one-touch solution” for PC gamers to record their last 15 seconds of gameplay – has clocked up 5 million total users, with “hundreds of thousands of daily active users” looking to share gaming moments “without the complexity of streaming”.
“At Medal, we believe the next big social platform will emerge in gaming, perhaps built on top of short-form content, partially as a result of gaming publishers trying to build their own isolated gaming stores and systems,” explained CEO Pim de Witte (thanks, Techcrunch, via Gamasutra).
“That drives social fragmentation in the market and brings out the need for platforms such as Medal and Discord, which unite gamers across games and platforms in a meaningful way.”
“We’re seeing sharing of short-form video emerge as a means of self-expression and entertainment for the current generation. We believe Medal’s platform will be a foundation for interactive social experiences beyond what you can find in a game,” says Jonathan Tam, an investor with Horizons Ventures. “Medal sees potential both in its social network and in the ability for game developers to use the platform as a marketing and discovery tool for the gaming audience.”
“Friends are the main driver of game discovery, and game developers benefit from shareable games as a result. Medal.tv is trying to enable that without the complexity of streaming,” added Matteo Vallone, the former head of Google Play games in Europe and an angel investor in Medal.
The company’s last funding round in February secured $3.5 million.