Halo 5 will be Xbox’s ‘biggest game launch’

Xbox says Halo 5: Guardians will be the biggest game it has ever launched.

Product manager Kuran Kapoor made the assertion ahead of E3, which he says will boast ‘incredible new announcements’ for the IP.

The Xbox One exclusive launches at a busy time for shooters in the games industry, releasing near to Rainbow Six: Siege, Call of Duty: Black Ops III and Star Wars: Battlefront. But Kapoor is bullish over its chances.

Halo 5 is arguably going to be the biggest game we have ever launched here at Xbox,” he said. With over five months until release, we’ve already begun to give fans a taste with the multiplayer beta, Halo: Nightfall teasing the backstory and, most recently, the #HuntTheTruth social campaign.

We have some amazing announcements to make at E3, and as we move into Q4 we will be delivering a blockbuster launch followed by an engaging sustain campaign. We are releasing in close proximity to
some great games, but we couldn’t be more confident that Halo 5 will deliver upon expectations, both with our fans and retail partners.”

Set for release on October 27th, Guardians has seen a run-up campaign over the last 12 months. This includes the Nightfall series, which acts as a prelude to the upcoming title.

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