GAME at London’s Westfield Shopping Centre will host a special launch event for Halo: Reach.
Two ‘real-life’ Spartans (from the game’s ‘Noble Team’) will be at the event while huge Halo: Reach murals are currently being painted along the side of Westfield’s Eat Street. Six lucky people can also win Halo: Reach merchandise, a chance to get your picture taken with the Spartans and everyone who attends will be in the chance to win GAME vouchers.
Halo is the biggest video game series in history and as a pop culture icon it’s been called the Star Wars for the joypad generation,” says Stephen McGill, UK and Ireland’s director of Xbox.
Halo: Reach, developed exclusively for Xbox 360, is the blockbuster prequel to the franchise – truly Halo 4 in all but name.
"More than 2.7 million players participated in the Halo: Reach multiplayer beta in May. Reach is set to catapult the Halo franchise forward as the next must have game, representing the culmination of Bungie’s ten years of experience crafting groundbreaking Halo games that have raised expectations for what can be achieved in a video game.”
GAME’s head of UK PR Neil Ashurst added: We’re delighted be welcoming Noble Team to our Westfield store for the official launch of Halo: Reach and can’t wait to see all the Halo fans, it’s going to be a great night. Even if you can’t get to Westfield, the majority of our stores will also be open at midnight to make sure that customers can get their hands on the game as soon as possible."