Amazon’s day of discounts exclusive to its Prime scheme is now underway.
Amazon Prime Day sees products being discounted over the course of 24 hours, boasting better deals than Black Friday.
To be eligible to take part in the discounts, you need to sign up to Amazon Prime, a scheme that lets consumers get next day delivery and access to its streaming service for 79 per year.
In addition to the below, one can also pick up a 1TB Xbox One, with Halo: The Master Chief Collection and an extra controller for 329, or a 1TB PS4, PlayStation TV, Destiny, a download for Ultra Street Fighter IV and three months of PlayStation Plus, all for 329, too.
Below are some of the deals on offer today (compiled by Eurogamer):
9.50am – Sleeping Dogs (PS4, Xbox One)
9.50am – Final Fantasy Type 0 (PS4)
10.50am – Battlefield 4 (PC)
11.50am – Disney Infinity 2.0 Avengers Starter Pack (PS3, PS4)
1.50pm – The Smurfs (3DS)
2.50pm – FIFA 15 (PS4, Xbox 360, Xbox One)
2.50pm – Tomb Raider (PS4, Xbox One)
2.50pm – Disney Infinity 2.0 Avengers Starter Pack (Wii U, Xbox
2.50pm – Just Dance (PS3, PS4, Xbox One)
2.50pm – Far Cry 4 (Xbox One)
3.50pm – Dragon Age: Inquisition (PS4)
3.50pm – Disney Infinity 1.0 Starter Pack (PS3)
4.50pm – The Witcher 3: Wild Hunt Collector’s Edition (PS4, Xbox One)
5.50pm – Diablo 3: Reaper of Souls (PC)
6.50pm – Destiny (Xbox One)
6.50pm – Call of Duty: Advanced Warfare (PS3, PS4, Xbox 360)
6.50pm – Far Cry 4 (PC, PS4, Xbox One)