How Coke teamed up with the most popular eSports game in the world

Coke has spent the past two years connecting to eSports fans through Riot Games’ League of Legends Championship Series.

From Aug. 22-23, the top North AmericanLeague of LegendseSports teams will battle at Madison Square Garden for a chance to go to Europe and compete for the world championship in Berlin. And Coca-Cola will be right there with them, as one of the big brand sponsors for the event.

Read more at Fortune >>>

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