Ian Shepherd attacks media GAME coverage

GAME CEO Ian Shepherd has attacked the media for its reporting of the GAME situation.

The comments come to light as GAME and Gamestation employees wait for official confirmation of the retailer’s going into administration – and the store closures and job losses that will result.

MCV has this morning been inundated with comments from staffers desperate for information about their fate.

Sadly as a Game employee the deafening silence from Head Office has ruined morale more than the administration,” @nebsekon told MCV on Twitter.

Here is Shepherd’s email in full, which was sent to staff on Friday:


Although I haven’t got a lot of new news to update you with this morning, I wanted to write to you all in response to the feedback I’ve been hearing. One of the main threads I’ve heard has been your passion for the business, your determination to get through this and your commitment to each other and to the brands. That is enormously impressive, and is one of the reasons why this is a business worth fighting for. I’m grateful for all of the support you continue to show.

A second thing I hear a lot, though, is why do we keep hearing more on in the internet and through the trade press than we do officially through the company?”. That bothers me a lot, because it is really important to me to be as open and straight with all of you as I possibly can be. The reality, I’m afraid, is that a lot of what you read online is speculation about things that might happen, rather than facts about what actually is happening. Some of it ends up being right, a lot doesn’t, but I can completely understand why it feels like you are reading more online than you are hearing from us. In reality, there are only a few solid facts you should hold on to:

We’ve filed a notice of intention to appoint an administrator, which gives us the ability to trade with some protection from our creditors. That’s not the same as saying we’ve already gone into administration, despite that being what a lot of online sites are saying – they don’t fully understand the process they are writing about.

If a buyer for the business doesn’t emerge over the next few days, we will appoint an administrator very early next week.

As I’ve said before, I think the priority of any administrator will be to sell the business as a trading entity – a ‘going concern’. They will have full managerial control and will certainly make big changes, but their initial priority will be to trade rather than liquidate.

In preparation for any potential administration next week, we’ve made arrangements to ensure everyone is paid for the work they’ve done this month.

Everything else you read online is simply speculation. It’s painful to read so much coverage and feel so powerless about it, but I’m afraid it goes with the territory of being in this awful situation.

Finally, the other thing I hear a bit of is anger – how did we come to be in this situation when other, supposedly weaker retailers have limped along? I share that frustration. I have fought, and all of the management team here have fought with every ounce of energy to avoid arriving at this point. That we haven’t succeeded makes me angry and sad in equal measure. As your CEO, this is my responsibility and I don’t shirk from that.

After all of that, I’d reiterate one final message from earlier in the week. The best thing we can do now is demonstrate clearly, to an administrator and to potential buyers, that this is a great business filled with great, committed people. We have a rocky road ahead, but this is not the end for this business on the High Street. Stay with it.



Ian Shepherd
Chief Executive

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