Iceberg sweeps into UK games market

New Netherlands publisher Iceberg Interactive has signed a UK distribution deal with Advantage.

Iceberg was created following the collapse of Lighthouse Interactive and is set to launch a series of games this year, including anticipated horror title Killing Floor on PC.

The new deal will see Advantage handle all distribution responsibilities for independent retail accounts.

Titles from Iceberg include Ship Simulator 2008 Collector’s Edition, Restaurant Empire 2 and Poker Simulator, while a further seven titles are planned for release before Christmas.

We are very excited to have Advantage represent us in the UK and I am certain they are the right company to accomplish the level of sales we anticipate,” said Iceberg Interactive CEO Erik Schreuder.

Advantage general manager Max Butler added: Iceberg Interactive are an ambitious publisher with a strong vision and a strong catalogue of products with good solid content that makes for great gaming experiences.

We are delighted to have been chosen to help make this vision a reality and to further establish Iceberg Interactive with the core gamers within the UK market.

We are particularly pleased that Iceberg has recognised the experience that Advantage have with the independent retail sector.

Historically this is a key retail channel when it comes to breaking new publishers and the independents have affinity when it comes to understanding the needs of the PC gamer.”

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