IGN secures family games guide website

IGN has added What They Play to its network of video game websites.

What They Play is a website for parents seeking information about gaming and launched in 2007. It has been feature in mainstream media and received a gold Parent’s Choice Award in 2009.

"As video games become a mainstream form of entertainment, offering insight about game content that helps parents make informed decisions about what games are appropriate will be a useful service," said publisher and SVP of content for IGN Peer Schneider.

"We are excited to welcome What They Play into the IGN fold.”

What They Play president John Davison added: This project has been a labor of love for us, and we are immensely proud to see the brand we created together two years ago become part of the IGN Entertainment network.

As gaming continues to expand into new markets with next generation platforms, immersive online gaming experiences and ever more impressive iPhone titles, this will allow the site to reach even more parents and families in need of this information.”

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