After five years of technical development, Athena Worlds has officially launched, a new studio founded by veterans from King, Blizzard, EA and Konami.
The studio’s proprietary technology Athena promises video games with “cinema-quality visuals” by enhancing 3D graphics quality while simultaneously reducing development times and cost by over 40%. The 3D technology uses shape recognition AI to change art on screen, redrawing all 3D scenes in order to optimise the player experience in real time. Athena Worlds claims that this results in dynamically rescaling environments across each gaming platform, making graphics up to 10 times more detailed regardless of processing power.
The studio will use Athena to build proprietary games, projects and IPs across PC, Playstation, Nintendo and Xbox and mobile gaming platforms. Athena Worlds will also be licensing the technology to “to some of the biggest game publishers in the world.”
The team will be operating remotely worldwide, and is made up of veterans from the likes of King, Blizzard, EA and Konami.
Alien Vs Predator developer and former Director of Development at MGM Jane Whittaker is the studio’s founder, CEO and CTO., while Atari founder and BAFTA Fellowship recipient Nolan Bushnell will be acting as senior advisor and director. Binary Asylum founder Dave Sharp will also be serving in an advisory role.
“Athena Worlds’ 3D technology blew my mind,” said Bushnell. “I believe that new technologies like Athena have a huge potential to shape the future of our world. I am excited to help guide Jane Whittaker and the team towards what I believe will be a very bright future.”
The rest of the Athena Worlds team are as follows:
Emily Amphlett, Senior Program Manager at Unity and industry-renowned Senior Producer at King, who led the Candy Crush franchise for 7 years.
Sandeep Raithatha, Director of Strategy, Planning and Insights at King, Head of Commercial Finance at T-Mobile and Director of Strategy, Planning and Governance at Sony
Julian Ward, Partner at Lee & Thompson, Head of Digital and Business Development for the BBC and General Counsel and Head of Legal at Codemasters
Kevin Godley, Founder of 10cc and Godley and Creme, music video director & MTV pioneer, Ivor Novello award winning composer & honorary Doctor of Arts at Staffordshire University.
Hannah Jarvis, Co-Founder of Haptic Recruitment, Official Ambassador for Women in Games and Diversity Advocate
Jason Shuster, Multiple startup Co-Founder and VP of Business Development at BizzTech