Inside Xbox UK scrapped

Microsoft has cancelled Inside Xbox in the UK and Europe after it axed the service in the US last week.

Inside Xbox’s UK team was responsible for video entertainment shows including SentUAMessage and more recently The Nexus. These were displayed on the Xbox Live dashboard and were also available on YouTube.

The GMA award-winning Inside Xbox UK team included popular hosts such as Xbox Live Europe editor Daniel Maher, formerly of SCEE, and Xbox Live producer Andy Farrant, Xbox Live producer Ashley Denton, video crew member Gareth Wild and Dean Samways who worked on publishing and social media.

The news comes following the cancellation of Inside Xbox in the US. Microsoft says it will focus on third-party content going forwards. It currently hosts videos from games media sites such as IGN and Gamespot.

Xbox Live US’ Larry Hryb said: Following the news last week that that Inside Xbox in the US was to cease production, the team in Europe has been investigating what makes most sense for them and the Xbox Live community as they continue to strive to deliver the latest gaming and entertainment news for users across the region.

As such, they have decided to move away from the current first-party produced content model and transition to a third-party content model, which will provide timely and locally-relevant content to users across more of the EMEA markets.

Whilst this means that the Inside Xbox brand will effectively be retired in Europe, the focus remains on continuing to provide the Xbox Live community with the latest and best in games and entertainment news and information.”

Dan Maher added on Twitter: So, to be clear and succinct: Inside Xbox is no more, as are our jobs.

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