INTERVIEW: Ray Maguire, Sony UK

Speaking to MCV, Sony Computer Entertainment UK boss Ray Maguire has stated that his company recognised the barrier PS3’s launch price presented, but has also insisted that Sony’s launch strategy is still following the company’s long-term plans.

From all the research we have looked at and the feedback we were getting from consumers, it was clear that there’s an overwhelming demand for people to get into PS3 gaming,” Maguire stated. They’re saying the thing that’s stopping them is the entry price. We’ve listened and worked on two products to get people into the marketplace with two different sets of attributes.”

We’ve been considering this since launch. This is all part of a very carefully thought-out plan.”

To read the interview in full, click here.

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