Becoming a third party publisher is not the easy answer to reversing Nintendo’s ongoing problems, president Satoru Iwata has argued.
Now Bloomberg reports that while Iwata concedes that a restructuring of sorts is needed at the Kyoto firm, he doesn’t believe that abandoning its hardware offer is the answer.
We are thinking about a new business structure,” Iwata stated. Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone.
We cannot continue a business without winning. We must take a sceptical approach whether we can still simply make game players, offer them in the same way as in the past for 20,000 or 30,000, and sell titles for a couple of thousand yen each.”