JB HiFi in-store magazine reaches new heights

Scribal Custom, publishers of JB HiFi’s in-store publication STACK Magazine, has confirmed its current distribution and newsletter subsribers.

The printed version of the magazine now sends 140’000 copies to the nearly 150 JB HiFi stores throughout Australia and New Zealand, while the monthly newsletter now has 144’000 subscribers.

Nic Short, director of Scribal, told MCV : "STACK has continued to reflect the growth that JB Hi-FI has experienced in the gaming sector.As a publishing house, we understand the needs of the JB consumer and have tailored this unique publication model to reflect this."

Scribal has also confirmed that it’s recently begun to localise its New Zealand version.

Short continues: "STACK is an invaluable sales tool that targets the buyer at the point of sale and also drives the consumer in-store.”

STACK Magazine is the largest in-store DVD and games publication in Australia / New Zealand.

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