Koch deal helps Lace crack key Euro markets

A new partnership between UK publisher Lace Mamba Global and Koch Media will allow the former to bring its titles to Germany, Austria and Switzerland.

Koch has secured exclusive distribution rights to Lace Mamba’s titles in these markets for the next three years.

The first wave of titles will include global warming sim Fate of the World, Lucius, the Sanctum Collection and a digital adaptation of The Thirty Nine Steps. More than ten PC and console games will be released under this deal in the first six months of 2012.

"This exciting partnership with Koch Media marks a new era for our young company and allows us to grow our catalogue with products and licenses for now even more territories," said Adam Lacey, managing director of Lace Mamba Global.

"We’re very happy to have found Koch Media as an exclusive partner. Their excellent sales and distribution network and experience will significantly help to create an ideal environment for our releases."

Mario Gerhold, Koch’s head of marketing and PR for GSA added: Compared to the UK, our very strong market for PC games here in Germany, Austria and Switzerland sets ground for a fruitful cooperation with Lace Mamba Global.

"The catalogue of our new partner includes unique adventure games and gaming gems, offering extended retail value by adding dedicated fan items to the retail releases. Together, we feel that we can offer both the gaming community as well as retailers a very exciting gaming portfolio.”

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