Activision CEO Bobby Kotick has forecast that both Sony and Microsoft will need” to drop the price of their next gen consoles to $199 (100) in the next two years to reach mass market consumers.
He added that he believes the Wii, which currently sells for $250 (125), would drop down to as low as $129 (65) in that time.
"The Wii at its price point is now setting a standard and an expectation, and people say, well, the Wii is less complex technically. I don’t think that really matters as much to the consumer
"In the next 24 months they all will need to be at that $199 price point, and you can imagine Nintendo will be down to the $129 price point over the next few years."